As you start your new Toyota shopping journey, the Toyota dealer near you in Bryan, Texas is there to help you narrow down your search. Whether you're searching for a new Toyota car like the Camry or Corolla, a spacious Toyota SUV like the RAV4, or a powerful Toyota truck like the Tacoma or Tundra, Bryan College Station Toyota has options for you. Our College Station, Navasota, Brenham, and Hearne neighbors are invited to come by and test drive your favorite Toyota models with our sales professionals today!
 
Back to Model Lineup
2024 Toyota Prius Prime Hatchback

2024 Toyota Prius Prime Hatchback Overview

The standard features of the Toyota Prius Prime SE include 2L I-4 150hp hybrid powertrain , 2-speed CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), Drive Connect Cloud Navigation (1-year trial subscription) integrated navigation system with voice activation, Side seat mounted airbags, Curtain 1st and 2nd row overhead airbags, rear side impact airbag, Airbag occupancy sensor, Air conditioning, 17" aluminum wheels, Cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control

2024 Toyota
Prius Prime Hatchback

Starting at: $32,975

  • Manufacturer Offer

    Qualified buyers get 4.99% APR for 60 months on a New 2024 Prius Prime.

    * Read full offer details
    Applies to select new 2024 Toyota Prius Prime.

    * Disclaimer(s)

    • Qualified buyers can finance a new 2024 Prius Prime at 4.99% APR for 60 Months. APR: Qualified customers who finance a new 2024 Prius Prime can receive as low as 4.99% APR for 60 months with 60 monthly payments of $18.87 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in AR, LA, MS, OK, TX regardless of buyer's residency; void where prohibited. Expires 09-02-2025. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.* ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. Certain models require a different maintenance schedule as described in their Maintenance Guide. 24-hour Roadside Assistance is also included for two years, unlimited mileage. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S.** Toyota Safety Sense™ effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See Owner’s Manual for additional limitations and details.Apps and services are subject to change at any time without notice. Data charges may apply. Apple CarPlay® functionality requires a compatible iPhone® connected with an approved data cable into the USB media port. Apple Carplay® is a registered trademark of Apple Inc. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 4.99% APR with $2,500 down payment provides for 60 monthly payments of $18.87 per $1000 financed for qualified buyers. 4.99% APR for a term of 48 months corresponds to a monthly cost of $23.02 per $1000 financed. 5.99% APR for a term of 72 months corresponds to a monthly cost of $16.57 per $1000 financed. 4.99% APR for a term of 36 months corresponds to a monthly cost of $29.97 per $1000 financed. 4.99% APR for a term of 24 months corresponds to a monthly cost of $43.87 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.

      See Trims

  • Manufacturer Offer

    Qualify for $4,500 TFS Lease Cash on a New 2024 Prius Prime.

    * Read full offer details
    Applies to select new 2024 Toyota Prius Prime.

    * Disclaimer(s)

    • Qualify for $4,500 TFS Lease Cash on a new 2024 Prius Prime TFS Lease Cash: $4,500 Cash from Toyota Financial Services, Inc. on the lease of a new 2024 Prius Prime from participating dealer's stock and subject to vehicle availability. Must lease through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as capitalized cost reduction on lease. There is no cash back option. Lease terms on approved credit. Not all customers qualify. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash, Lease Subvention Cash. Offer available in AR, LA, MS, OK, TX regardless of buyer's residency; void where prohibited. Expires 09-02-2025. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.* ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. Certain models require a different maintenance schedule as described in their Maintenance Guide. 24-hour Roadside Assistance is also included for two years, unlimited mileage. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S.** Toyota Safety Sense™ effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See Owner’s Manual for additional limitations and details.Apps and services are subject to change at any time without notice. Data charges may apply. Apple CarPlay® functionality requires a compatible iPhone® connected with an approved data cable into the USB media port. Apple Carplay® is a registered trademark of Apple Inc.

      See Trims

View New Inventory

Yes, I'm Interested

* Indicates a required field

Specifications Trims

Specifications

  • Rear cargo - liftgate
  • Power door mirrors
  • Heated door mirrors
  • Bumpers - body-color
  • Engine liters - 2.0L
  • Compressor - Not Available
  • Cylinder configuration - I-4
  • Horsepower - 150hp @ 6,000RPM
  • Torque - 139 lb.-ft. @ 4,400RPM
  • Number of valves - 16
  • Variable valve control
  • Engine location - front
  • Hybrid electric powertrain type - PHEV (plug-in hybrid electric vehicle)
  • Hybrid traction battery gross capacity (kWh) - 14
  • Hybrid traction battery all electric range - 44 miles
  • Hybrid traction battery electric + ICE total range - 600 miles
  • Electric motor horsepower - 161hp @ RPM
  • Hybrid system net power - 220hp @ RPM
  • Recommended fuel - Regular Unleaded
  • Transmission - continuously variable automatic
  • Mode select transmission
  • Drive type - front-wheel
  • Limited slip differential - brake actuated
  • Fuel economy combined - 127mpge
  • Fuel tank capacity - 10.6gal.
  • Alternator hybrid electric motor
  • Starter hybrid electric motor
  • Hybrid system combined power torque - 139 lb.-ft.
  • Electric motor 1 torque - 153 lb.-ft.
  • Standard fuel economy fuel type - gasoline
  • Fuel economy (Alternate 1) fuel type - electric
  • Hybrid traction battery voltage - 266
  • Hybrid traction battery number of cells - 72
  • Hybrid traction battery type - lithium ion (Li-ion)
  • Hybrid traction battery capacity (Ah) - 51.0
  • Hybrid traction battery onboard charger (kW) - 3.5
  • Hybrid traction battery charge time (hrs) @ 120VAC - 11.0
  • Hybrid traction battery charge time (hrs) @ 240VAC - 4.0
  • Fuel economy equivalent measure
  • Fuel economy combined (kWh) - 26 kWh/100m
  • Powertrain number of motors - 1
  • Basic warranty - 36 months/36,000miles
  • Powertrain warranty - 60 months/60,000miles
  • Corrosion perforation warranty - 60 months/ unlimited distance
  • Roadside assistance coverage - 36 months/ unlimited distance
  • Maintenance warranty - 24 months/25,000miles
  • High voltage electrical system warranty - 96 months/100,000miles
  • Traction battery warranty - 120 months/150,000miles
  • Four wheel independent suspension
  • Front anti-roll bar
  • Rear anti-roll bar
  • Power steering
  • Alloy wheels
  • Front tires - 195/60HR17.0
  • Rear tires - 195/60HR17.0
  • Wheel size - 17"
  • Engine displacement - 2.0 L
  • Engine horsepower - 220hp @ 6,000RPM
  • Engine torque - 139 lb.-ft. @ 4,400RPM
  • Engine bore x stroke - 80.5mm x 97.5mm (3.17" x 3.84")
  • Compression ratio - 14.00 to 1
  • Payload - 390kg (860lbs)
  • Curb weight - 1,570kg (3,461lbs)
  • GVWR - 2,030kg (4,475lbs)
  • Exterior length - 4,600mm (181.1")
  • Exterior body width - 1,781mm (70.1")
  • Exterior height - 1,420mm (55.9")
  • Wheelbase - 2,751mm (108.3")
  • Turning radius - 5.2m (17.2')
  • Front legroom - 1,077mm (42.4")
  • Rear legroom - 912mm (35.9")
  • Front headroom - 965mm (38.0")
  • Rear headroom - 925mm (36.4")
  • Front hiproom - 1,389mm (54.7")
  • Rear hiproom - 1,313mm (51.7")
  • Front shoulder room - 1,405mm (55.3")
  • Rear shoulder room - 1,341mm (52.8")
  • Passenger volume - 2,583L (91.2 cu.ft.)
  • Interior rear cargo volume - 575 L (20 cu.ft.)
  • Interior maximum rear cargo volume - 756 L (27 cu.ft.)
  • Greenhouse Gas Score (GG) - 10
  • AM/FM radio - SiriusXM
  • Satellite radio trial duration with new vehicle purchase (months) - 3
  • Radio data system
  • Steering wheel mounted audio controls
  • Speakers - 6
  • Turn-by-turn navigation directions - Destination Assist (1-year trial subscription)
  • Wireless phone connectivity - Bluetooth
  • 1st row LCD monitors - 2
  • Primary LCD size - 8.0"
  • Smart device integration - Wireless Apple CarPlay & Wireless Android Auto
  • Delay-off headlights
  • Auto high-beam headlights
  • Variably intermittent wipers
  • Rain sensing wipers
  • Speed sensitive wipers
  • Rear window defroster
  • Front reading lights
  • Rear reading lights
  • Appearance - digital
  • Configurable
  • Outside temperature display
  • Low tire pressure warning
  • Trip computer
  • Lane departure - Lane Departure Alert (LDA) w/Steering Assist active
  • Blind spot - Blind Spot Monitor (BSM) warning
  • Traffic sign information
  • Exterior parking camera rear
  • Forward collision - Pre-Collision System (PCS) w/Intersection Support mitigation w/left turn assist
  • Rear collision - Rear Cross-Traffic Alert (RCTA) warning
  • 4 wheel disc brakes
  • ABS brakes
  • Brake assist
  • Dual front impact airbags
  • Dual front side impact airbags
  • Overhead airbag
  • Rear side impact airbag
  • Occupant sensing airbag
  • Panic alarm
  • Tracker system - Safety Connect (up to 10-year trial subscription)
  • Ignition disable
  • Electronic stability
  • Traction control
  • Front pedestrian detection - prevention
  • Brakes regenerative
  • Max seating capacity - 5
  • Front seats - bucket
  • Front center armrest
  • Rear seats - bench
  • Split folding rear seat
  • Rear seats Folding position - fold forward seatback
  • Seat Upholstery - cloth
  • Air conditioning
  • Automatic temperature control
  • Speed control
  • Adaptive Cruise Control - Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Power windows
  • 1-touch down
  • 1-touch up
  • Remote keyless entry
  • Proximity key - doors and push button start
  • Illuminated entry
  • Heated steering wheel
  • Tilt steering wheel
  • Telescoping steering wheel
  • Driver vanity mirror
  • Passenger vanity mirror
  • Emergency communication system - Safety Connect (up to 10-year trial subscription)
  • Navigation system - Drive Connect Cloud Navigation (1-year trial subscription)
  • Front beverage holders
  • Rear beverage holders
  • Overhead console
  • Driver door bin
  • Passenger door bin
  • Rear door bins
  • Preconditioning
  • Traction battery level
  • Power/regen
  • Acoustic pedestrian protection

Trims

  MSRP Engine Transmission City/Hwy mpg
SE 2024 Toyota Prius Prime Hatchback SE Search New $32,975   150-hp 2.0L 4-cyl  continuously variable auto  No Data  
XSE
Search New 		$36,225   150-hp 2.0L 4-cyl  continuously variable auto  No Data  
XSE Premium
Search New 		$39,670   150-hp 2.0L 4-cyl  continuously variable auto  No Data  

Your privacy is important to us.

Bryan College Station Toyota takes your privacy seriously and does not rent or sell your personal information to third parties without your consent.

*Picture may not represent actual vehicle. Price varies based on Trim Levels and Options. See Dealer for in-stock inventory and actual selling price. All prices plus tax, title & license with approved credit. MSRP includes delivery, processing, and handling fees. Dealer doc fee of $150 not included in the price. Prices may be different outside of each advertised period and do not necessarily reflect cash price at any other time. Inventory is subject to prior sale. We are not responsible for typographical, technical, or misprint errors. Please contact us directly via phone or email to verify all information.