New 2024 Toyota Prius in Bryan, TX

The 2024 Toyota Prius offers six trim options, so drivers in College Station are guaranteed to find a Prius perfect for your needs! 2024 Prius trim levels include:

Choose from several dazzling colors to personalize your 2024 Toyota Prius like:

The 2024 Toyota Prius delivers an impressive blend of power and efficiency with its 2.0L 4-cylinder hybrid engine, producing 194 horsepower with its standard front-wheel drive and 196 horsepower with the available all-wheel drive option. This advanced hybrid system is paired with an Electronically Controlled Continuous Variable Transmission (ECVT) for smooth and responsive performance. Drivers can choose from four distinct driving modes to suit their preferences and driving conditions: EV Mode operates solely on battery power at low speeds for short distances, Power Mode provides sharper acceleration, ECO Mode maximizes fuel efficiency, and Normal Mode offers a balanced blend of fuel economy and performance.

 

The 2024 Toyota Prius comes equipped with cutting-edge technology designed to enhance your driving experience, keep you connected, and ensure your safety on the road. Explore the impressive array of tech features that make the Prius a standout choice for modern drivers.

If the 2024 Toyota Prius sounds like the hybrid sedan for you, then visit Bryan College Station Toyota for a test drive today! You can find us at 728 N. Earl Rudder Freeway, Bryan, TX 77802, or give us a call at 979-776-0404 to learn more about the 2024 Toyota Prius. Our neighbors in Bryan, College Station, Navasota, Hearne, and Brenham can view our new and used inventory, new vehicle specials, financing options, and vehicle trade-in tool online to make your new Prius purchase a breeze!

Disclaimers: 

* Base MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

* EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2024 Prius LE FWD, 53 city/54 hwy/54 combined mpg rating for 2024 Prius LE AWD, 52 city/52 hwy/52 combined mpg rating for 2024 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined mpg rating for 2024 Prius XLE and Limited AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive. See www.fueleconomy.gov.

* Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations.

* Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner's Manual for limitations.

* Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.

* SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.

* JBL® is a registered trademark of Harman International Industries, Inc.

* Extra-cost color.

* Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner's Manual for instructions and limitations.

* The Panoramic View Monitor does not provide a comprehensive view of the area surrounding your vehicle. Look around to confirm clearance. See Owner's Manual for limitations.

* Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.

* May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.

* Wireless use of Android Auto™ requires a compatible Android™ 11.0+ phone and compatible active data plan. Check g.co/androidauto/requirements for compatibility. Operability depends on network availability, a cellular connection, and GPS signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota's Connected Services data collection, use, sharing, and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Android™ and Android Auto™ are trademarks of Google LLC.

* Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations.

* Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner's Manual for limitations.

* The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner's Manual for limitations.

* Do not rely exclusively on Safe Exit Alert. Always look for approaching traffic before exiting the vehicle. See Owner's Manual for limitations.

* The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian, a bicycle, or a motorcyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations.

* Full-Speed Range Dynamic Radar Cruise Control is not a substitute for safe and attentive driving. See Owner's Manual for instructions and limitations.

* Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual/audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors including road, weather and vehicle conditions. See Owner's Manual for limitations.

* The Lane Tracing Assist (LTA) lane centering function is designed to read visible lane markers and detect other vehicles under certain conditions. It is only operational when DRCC is engaged. See Owner's Manual for limitations.

* Road Sign Assist only recognizes certain road signs. See Owner's Manual for limitations.

* Automatic High Beams operate at speeds above 21 mph. See Owner's Manual for instruction and limitations.

* Proactive Driving Assist (PDA) is designed to detect certain objects or curves in the road and provide gentle braking and/or steering support. PDA is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of detected objects and weather, light and road conditions. See Owner's Manual for additional limitations and details.

* JBL® is a registered trademark of Harman International Industries, Inc.

* Apple CarPlay® requires a compatible iPhone® with an active data plan. Check compatibility at https://www.apple.com/ios/carplay/. Operability depends on network availability, a cellular connection and GPS signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Apple CarPlay® is a registered trademark of Apple Inc.

* Wireless use of Android Auto™ requires a compatible Android™ 11.0+ phone and compatible active data plan. Check g.co/androidauto/requirements for compatibility. Operability depends on network availability, a cellular connection, and GPS signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota's Connected Services data collection, use, sharing, and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Android™ and Android Auto™ are trademarks of Google LLC.

* Google, Android, Android Auto, YouTube Music and other marks are trademarks of Google LLC.