Unmatched & Unstoppable - The 2023 Toyota Tacoma in Bryan, Texas


Bryan College Station Toyota is excited to announce that the new 2023 Toyota Tacoma truck is ready to test drive near you at our truck dealership. The 2023 Toyota Tacoma has a starting MSRP (manufacturer suggested retail price) of $27,750* - a price that you, your budget, and your bank account will love. Our Bryan, College Station, Navasota, and Hearne drivers can get behind the wheel themselves of this award-winning truck to get a feel for it. Don't forget our truck dealership offers new Tacoma options and Tacoma lease options for all our drivers.

Toyota Tacoma Truck: Trim and Color Options

Owning or leasing a truck is exciting when it's the Toyota Tacoma truck! The 2023 Tacoma is available in a variety of exterior colors, including Solar Octane, Electric Lime, Lunar Rock, Barcelona Red Metallic, Ice Cap, Black, Wind Chill Pearl*, Blue Crush Metallic, Celestial Silver Metallic, Magnetic Gray Metallic. Looking for more customization to your driving needs or lifestyle? The Tacoma truck is available in a variety of trim options. Check out some of the highlights each model trim level has to offer:


Bryan College Station Toyota

728 N. Earl Rudder Fwy.
Directions Bryan, TX 77802

  • Sales: (979) 776-0404
  • Service: (979) 776-0404
  • Parts: (979) 776-0404

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Shop 2023 Toyota Tacoma Trucks

2023 Toyota Tacoma SR
  • $27,750 starting price
  • Projector beam headlights
  • Deck rail system

2023 Toyota Tacoma SR5
  • $29,540 starting price
  • Integrated fog lights
  • Smart Key System on the V6 only
  • 4-way power-adjustable driver's eat

2023 Toyota Tacoma Special Edition
  • $40,970 starting price
  • 16-inch bronze-finished wheels
  • Heritage-inspired grille with bronze lettering
  • 1.1-inch suspension lift in front
2023 Toyota Tacoma TRD Sport
  • $24,660 starting price
  • Smart Key System
  • 17-inch machined alloy wheels
2023 Toyota Tacoma TRD Off-Road
  • $25,940 starting price
  • 16-inch Machined contrast alloy wheels
  • Locking rear differential 

2023 Toyota Tacoma Limited
  • $40,505 starting price
  • 18-inch polished alloy wheels
  • Premium JBL Audio

2023 Toyota Tacoma TRD Pro
  • $47,185 starting price
  • 16-inch TRD Pro black alloy wheels
  • TRD machine-forged upper control arm
  • Heritage-inspired TOYOTA front grille with camera

Award Winning Toyota Tacoma serving Bryan & College Station

The Tacoma is a popular pick up truck option for Dallas, Arlington, Midlothian, Waxahachie - and we can see why! The Toyota Tacoma was named "Best Resale Value" for 10 years in a row by Kelley Blue Book*. The 2022 Tacoma was also named a KBB.com Best Buy by Kelley Blue book*.>

Toyota Safety Sense™ 2.5 (TSS 2.5)* Comes Standard

Keeping you safe on the Bryan, College Station, Navasota, and Hearne roads is important. Did you know that Toyota Safety Sense 2.5 comes standard on every new Toyota Tacoma? TSS 2.5 features include: 
  • Pre-Collision System with Pedestrian Detection (PCS w/PD)* to protect pedestrians, cyclists, and your vehicle as you share the roadways. It has audio and visual cues when a forward collision is detected. 
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)* is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you. DRCC can make your next road trip a breeze!
  • When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA)* uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.
This is just a sample of what's included with TSS 2.5. Learn more about TSS and the safety features here


Test Drive a Tacoma Truck Near You Today!

Do you have questions about the new Tacoma truck? Come by Bryan College Station Toyota to schedule a test drive with our sales team today at 728 N. Earl Rudder Fwy., Bryan, TX 77802 or you can give our staff a call at (979) 776-0404. Ready to start shopping for your next truck now? Interested in leasing a new Tacoma truck? Our new Toyota inventory is available online anytime. The crew at our Toyota dealership is proud to serve our Bryan, College Station, Navasota, and Hearne areas. Don't forget to ask about our home delivery and pick-up options!

Bryan College Station Toyota is dedicated to the Promise of Something Different for our customers. We aim to give every customer the service they deserve, every day. Learn more about the Purdy Values our Toyota dealership is dedicated to providing our drivers.
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MSRP: MSRP excludes the Delivery, Processing, and Handling Fee of $1,195 for Cars (Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR86, GR Corolla, GR Supra, Prius, Prius Prime), $1,395 for Small/Medium Trucks, SUVs and Van (4Runner, bZ4X, C-HR, Corolla Cross, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,795 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.

Towing: Never tow beyond a vehicle's published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner's Manual.

KBB: Vehicle's projected resale values are specific to the 2010-2022 model years. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

KBB: Vehicle's projected resale value is specific to the 2022 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.