Buying a new midsize truck is a big investment and our Bryan, Texas dealership is here to compare the new Toyota Tacoma vs the new Chevy Colorado to help simplify your buying decision. Compare vehicle pricing, tech features, and performance to help make your new vehicle shopping easy!Ā
Toyota Tacoma vs Chevy Colorado: Vehicle Overview
When it comes to premium midsize trucks, the Toyota Tacoma and Chevy Colorado are popular options for Texas drivers. The Toyota Tacoma and Chevy Colorado provide drivers with a cutting edge driving experience. Both midsize trucks have multiple trim options so drivers can customize their vehicle to fit their preferences. Both trucks can seat up to 5. The Tacoma has a starting MSRP of $31,500 while the Colorado has a starting MSRP of $29,500. Keep reading to learn why the Tacoma is the better choice despite the higher price tag.
Performance
The new 2024 Toyota Tacoma has a i-FORCE 2.4-liter turbocharged engine with up to 278 horsepower while the 2024 Chevy Colorado has a 2.7L TurboMax engine with 310 horsepower. Need to tow? The Tacoma can tow up to 6,500 lbs while the Colorado has a max towing capacity of 7,700 lbs with required upgrades. The 2024 Toyota Tacoma steals the show with its incredible fuel economy of 21/26 city/hwy estimated MPG. The Colorado only gets an estimated 19/23 city/hwy MPG.
Safety Features
Advanced safety features such as lane departure warnings and rearview cameras come standard on both vehicles, but the 2024 Toyota Tacoma adds additional standout features such as an available Blind Spot Monitor With Rear Cross-Traffic Alert and a Digital Rearview Mirror - features that aren't available on the 2024 Chevy Colorado.Ā
Technology Features
Both vehicles come equipped with high tech features, but a few stand out features in the 2024 Toyota Tacoma include: wifi connectivity and Toyota's Remote Connect which lets you access select vehicle capabilities from your smart device - features that don't come standard on the 2024 Colorado. The Toyota Tacoma comes with various connectivity options from remote access, safety connectivity, navigation services, and even service alerts.Ā
Cost ComparisonĀ
The 2024 Toyota Tacoma has a starting MSRP of $31,500 while the Colorado has a starting MSRP of $29,500. When it comes to your wallet, a new Toyota Tacoma is likely to be worth the higher price tag due to the premium features and quality.Ā

Test Drive a New Toyota Tacoma in Bryan, Texas
Are you ready to schedule your 2024 Toyota Tacoma test drive at Bryan College Station Toyota in Bryan, Texas? Our College Station, Hearne, and Navasota area neighbors are invited to visit our Toyota dealership near you at 728 N. Earl Rudder Fwy. Bryan, TX 77802 or contact our professional sales team at 979-776-0404 with your new Toyota questions. Shop our new Toyota inventory online anytime. Don't forget to value your trade or apply for financing from the comfort of your home.Ā
As part of the Purdy Group, Bryan College Station Toyota follows the Purdy Values. We promise to give every customer the service they deserve every day. Being active in our local community, providing fast, fair, and transparent pricing, and being Purdy people who practice what we preach are some of the ways we show our Purdy Values.Ā