Grab Adventure with the 2023 Tundra & Tundra Hybrid Truck in Bryan, Texas


Bryan College Station Toyota is excited to announce that the new 2023 Toyota Tundra truck and 2023 Tundra Hybrid have arrived at our Toyota dealership near you. The 2023 Toyota Tundra offers a starting MSRP of $37,865* which is a great price point in the truck segment. Our Bryan, College Station, Navasota, and Hearne shoppers can also start learning about your lease and finance options for a Tundra truck or Tundra hybrid truck.

Toyota Tundra Truck: Trim and Color Options

Owning or leasing a truck is exciting when it's the Toyota Tundra! The 2023 Tundra truck is available in a variety of colors, including White, Wind Chill Pearl, Lunar Rock, Magnetic Gray Metallic, Celestial Silver Metallic, Midnight Black Metallic, Supersonic Red, Smoked Mesquite, Army Green, Blueprint, and Solar Octane. Looking for more customization to your driving needs or lifestyle? The Tundra is available in a range of trim options. Check out some of the highlights each trim level has to offer:  


Bryan College Station Toyota

728 N. Earl Rudder Fwy.
Directions Bryan, TX 77802

  • Sales: (979) 776-0404
  • Service: (979) 776-0404
  • Parts: (979) 776-0404

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Shop 2023 Toyota Tundra Trucks

2023 Toyota Tundra SR
  • 18-in. styled steel wheels
  • Aluminum-reinforced composite bed
  • 8-in. Toyota Audio Multimedia touchscreen

2023 Toyota Tundra SR5
  • 18-in. alloy wheels
  • Tow hitch receiver and Integrated Trailer Brake Controller (ITBC)
  • Selectable driving and TOW/HAUL modes

2023 Toyota Tundra Limited
  • 20-in. alloy wheels
  • 14-in. Toyota Audio Multimedia touchscreen
  • SofTex-trimmed 8-way power-adjustable front seats

2023 Toyota Tundra Platinum
  • 20-in. Dark-gray-painted alloy wheels
  • Power tilt/slide panoramic roof with power sunshade
  • Leather-trimmed 10-way power-adjustable front seats
2023 Toyota Tundra 1794 Edition
  • 20-in. Machined-finish alloy wheels
  • Chrome grille and exterior accents
  • Rich Cream or Saddle Brown interior with American walnut wood-grain trim

2023 Toyota Tundra TRD Pro
  • 18-in. BBS forged-aluminum wheels with Falken WILDPEAK all-terrain tires
  • TRD Pro off-road suspension with FOX shocks and 1.1-in. front lift
  • Heritage-inspired "TOYOTA" grille with LED light bar and marker lights

2023 Toyota Tundra Capstone
  • 22-in. dark chrome and machined-finish alloy wheels
  • Two-tone white-and-black interior with dark American walnut wood-grain trim
  • 10-in. color Head-Up Display (HUD)
  • Semi-aniline leather-trimmed 10-way power-adjustable front seats

Tundra Hybrid Option in Bryan, Texas

Toyota continues to break the mold by offering an available i-FORCE MAX hybrid powertrain in the 2023 Tundra. "Through our i-FORCE MAX one-motor system, torque and power are supplied to the wheels in two individual paths, via the V6 turbo engine and via the electric motor," says Jay Sackett, executive program manager in product development at Toyota Motor North America (Toyota). 

Award Winning Toyota Tundra

The Toyota Tundra is proud to be a 2023 IIHS Top Safety Pick+ award winner! To qualify for an IIHS Top Safety Pick+ (TSP+) award, a vehicle must earn a "good" rating in both driver- and passenger-side small overlap front tests,plus the moderate overlap front test. They must also achieve a "good" rating in the new side crash tests, a score of "good" or "acceptable" in the organization's headlight evaluation and an "advanced" or "superior" rating in both daytime and nighttime vehicle-to-pedestrian front crash prevention.


Toyota Safety Sense™ 2.5 (TSS 2.5)* Comes Standard

Keeping you safe on the Bryan, College Station, Navasota, and Hearne roads is important. Did you know that Toyota Safety Sense 2.5 comes standard on every new Toyota Tundra and Toyota Tundra Hybrid truck? TSS 2.5 features include: 
  • Pre-Collision System with Pedestrian Detection (PCS w/PD)* to protect pedestrians, cyclists, and your vehicle as you share the roadways. It has audio and visual cues when a forward collision is detected. 
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)* is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you. DRCC can make your next road trip a breeze!
  • When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA)* uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.
This is just a sample of what's included with TSS 2.5. Learn more about TSS and the safety features here

Test Drive a Tundra Truck or Tundra Hybrid Truck Near You Today!

Do you have questions about the new Tundra truck or Tundra hybrid option? Come by Bryan College Station Toyota to schedule a test drive with our sales team today at 728 N. Earl Rudder Fwy., Bryan, TX 77802 or you can give our staff a call at (979) 776-0404. Ready to start shopping for your next truck now? Our new Toyota inventory is available online anytime. The crew at our Toyota dealership is proud to serve our Bryan, College Station, Navasota, and Hearne areas. Don't forget to ask about our home delivery and pick-up options!

Bryan College Station Toyota is dedicated to the Promise of Something Different for our customers. We aim to give every customer the service they deserve, every day. Learn more about the Purdy Values our Toyota dealership is dedicated to providing our drivers.
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​​*MSRP excludes the Delivery, Processing, and Handling of $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.

* Crawl Control is designed for driving on difficult terrain at low speeds and assists the driver by controlling acceleration and braking, allowing the driver to focus on steering. See Owner's Manual for additional limitations.

* Never tow beyond a vehicle's published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner's Manual.

* Payload includes the weight of occupants, cargo and options and is limited by weight distribution.

* Toyota Safety Sense™ effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See Owner's Manual for limitations.

* The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian or a bicyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations.

* Full-Speed Range Dynamic Radar Cruise Control is not a substitute for safe and attentive driving. See Owner's Manual for instructions and limitations.

* The Lane Tracing Assist (LTA) lane centering function is designed to read visible lane markers and detect other vehicles under certain conditions. It is only operational when DRCC is engaged. Not available on vehicles with manual transmissions. See Owner's Manual for limitations.

* Insurance Institute for Highway Safety rating for 2022 Tundra Crew Cab, vehicle class Large Pickup/Crew Cab Pickup. For more details on 2022 TOP SAFETY PICK+ Awards, see

* Vehicle's projected resale value is specific to the 2022 model year. For more information, visit Kelley Blue Book's Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.